Last month (March 2012) it was announced amid much fanfare that the boss of Tesco, Philip Clarke, was going ’ back to the floor’ in a bid to halt the exodus of customers which had so dramatically reduced the group’s profits, particularly over the critical Christmas period.
The media reported this as if the exodus were a new phenomen yet [...]
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When Boden started the clothes were photographed on the friends of founder Johnnie Boden and no-one was closer to their target market.
For many years there were jokes in marketing circles that Boden knew absolutely everything about their customers, even the name of their dog (usually a black labrador)!
Clearly this is no longer the case and Boden has lost touch with its core UK market of affluent middle-class professionals in their 30s and 40s.
Posted in Uncategorized, branding, marketing, retail | 1 Comment »
These are testing times for UK marketers and those in the PR sector. New legislation is on the horizon which may curtail some of their current freedoms.
One new law and two proposed laws will make Marketing much tougher in the future.
Not great news in these difficult economic times!
Posted in CRM, Media, PR, Uncategorized, marketing, public relations, social media | No Comments »
The issue of privacy in social media is becoming a very ‘hot’ topic. Recently, emails have been whizzing around about LinkedIn changing their terms and conditions so that – unless you opt out – people could be used in their adverts without their knowledge.
Then yesterday this message came from Google:
“We’re getting rid of over 60 different privacy [...]
Posted in Media, Uncategorized, facebook, marketing, personal networking, social media | No Comments »
While the media and fashion journalists may get excited by Catherine Middleton’s wearing of middle market labels such as Reiss and Zara, the truth is that the middle ground of retailing is a very dangerous place to be right now.
Luxury brands are doing very well – witness the recent success of Burberry – while the pound [...]
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