While the media and fashion journalists may get excited by Catherine Middleton’s wearing of middle market labels such as Reiss and Zara, the truth is that the middle ground of retailing is a very dangerous place to be right now.
Luxury brands are doing very well – witness the recent success of Burberry – while the pound [...]
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Over the last few weeks celebrities and well known figures of every political hue – from Hugh Grant to Alaistair Campbell have been giving evidence to the Leveson enquiry on phone hacking and standards in journalism.
Yet it will probably not be the celebrities or the spin doctors – despite their righteous indignation – who force a lasting change in our privacy laws.
It will be the ‘ordinary’ people like the Dowler family or Chris Jefferies (Jo Yeates’ Bristol landlord) whose lives were adversely affected forever by the actions of the media, who will finally bring about a sea-change in our laws
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The recent sad death of Steve Jobs robbed the world of an amazing man, regardless of whether one loves the iPhone, the iPad or the Mac.
The question now is how Apple will survive his loss.
At the moment Apple products are flavour of the month but the test will come with the next new product launch.
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The term Fashionista has been applied for some time to those who follow fashion, if not slavishly then devoted.
However, there is a new kid on the block – the Refashionista, those who buy exclusively vintage or secondhand clothes and adapt them to current looks.
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It was very noticeable that during the riots in August, the retailers that suffered the most – such as JD Sports – were those that had positioned themselves as a desirable, aspirational brand for the under 25s.
We may well see a radical ‘repositioning’ of some brands in the near future.
Posted in PR, branding, marketing, public relations, re-branding, retail | No Comments »
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