Will Aleksandr Orlov the Meerkat conquer the marketing world?

August 31st, 2010

With the the launch of the third part of the history of Aleksandr Orlov’s family (The Steeets of Ambitiousness ) comes the rumour that there may be a full-length movie in due course. Could an advertising concept become a stand-alone character?

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Posted in PR, branding, design, management, retail | 2 Comments »

Branding with wings – the Red Bull way

May 25th, 2010

Marketers are sometimes scornful of large corporations lending their name to promotions and events that really do add value to the brand.

But in the case of Red Bull and the Cliff Diving World Series 2010 such criticism does not apply. In fact, it is a case study on how to get it right!

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Posted in PR, branding, marketing, public relations, travel | No Comments »