November 30th, 2011
Over the last few weeks celebrities and well known figures of every political hue – from Hugh Grant to Alaistair Campbell have been giving evidence to the Leveson enquiry on phone hacking and standards in journalism.
Yet it will probably not be the celebrities or the spin doctors – despite their righteous indignation – who force a lasting change in our privacy laws.
It will be the ‘ordinary’ people like the Dowler family or Chris Jefferies (Jo Yeates’ Bristol landlord) whose lives were adversely affected forever by the actions of the media, who will finally bring about a sea-change in our laws
read more »
Posted in Media, PR | No Comments »
August 31st, 2011
It was very noticeable that during the riots in August, the retailers that suffered the most – such as JD Sports – were those that had positioned themselves as a desirable, aspirational brand for the under 25s.
We may well see a radical ‘repositioning’ of some brands in the near future.
read more »
Posted in PR, branding, marketing, public relations, re-branding, retail | No Comments »
July 31st, 2011
Marketers often tell clients that they should ‘live the brand’. This is fine when the values of the brand are positive but the reverse may be true if the values are negative.
read more »
Posted in PR, branding, marketing, public relations, re-branding | No Comments »
January 31st, 2011
Could the current environment of austerity – higher petrol costs, rising food bills etc – lead to a change in shopping habits?
The current Co-operative television advert features a husband appealing to his wife for relaxing Saturdays rather than the usual trip to the supermarket that involves waiting in queues etc. He ends with the exhortation to [...]
read more »
Posted in Advertising, marketing, retail, sales | 1 Comment »
November 30th, 2010
Do corporations understand the concept of the lifetime value of a customer? They should but recent ‘battles’ with Vodafone and British Telecom make us doubt it!
read more »
Posted in CRM, management, marketing, profits, sales | No Comments »
Contact Us
Home 