April 30th, 2011
In the happy afterglow of the recent (British) Royal Wedding, commentators are already talking about the ‘re-branding’ of the Royal Family and how the young couple seemed to have brought a new ‘lightness and humour’ to what could have been very formal and ’stuffy’ occasion.
But, as every marketer knows, a successful re-brand is more than merely changing a logo or designing a new website – or in this case putting on a noticeably lighthearted major event
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Posted in branding, marketing, re-branding | 5 Comments »
March 30th, 2011
After five years in which Social Media was ‘flavour of the month’ could we be seeing the return of traditional advertising as a key Marketing tool?
Early in March, ITV reported a 16% increase in advertising revenue in 2010 and is on track to be 12% up in the first quarter of 2011.
Meanwhile, over at WPP advertising industry giant [...]
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Posted in Advertising, branding, marketing | 1 Comment »
February 27th, 2011
M&S boss Marc Bolland’s new business plan plans a move away from the M&S brand with labels such as Per Una defining a collection to a stable of brands with independent identities under an M&S master brand.
M&S is not Selfridges or Debenhams so perhaps the success of Per Una (created by the carismatic George Davies) as a sub-brand should not blind the management to their core market.
It could be disasterous if M&S became a poor department store rather than the great middle-market, single brand retailer it once was.
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Posted in branding, marketing, re-branding | 3 Comments »
January 31st, 2011
Could the current environment of austerity – higher petrol costs, rising food bills etc – lead to a change in shopping habits?
The current Co-operative television advert features a husband appealing to his wife for relaxing Saturdays rather than the usual trip to the supermarket that involves waiting in queues etc. He ends with the exhortation to [...]
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Posted in Advertising, marketing, retail, sales | 1 Comment »
December 28th, 2010
Last month’s blog about the Lifetime Value of a Customer has resonated with a number of clients and contacts so clearly others are unhappy at the way that they are being treated by large companies.
Customers have long memories and in the age of wide consumer choice corporations should remember that!
Our ‘battles’ have continued during December, [...]
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Posted in CRM, PR, public relations | 1 Comment »
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