The news that supermarket giant Tesco has launched a range of premium own label products with branding that is not immediately recognisable – such as ChokaBlok ice cream and Lathams dry dog food – has caused a great stir in the media.
Maybe we are seeing the beginning of a trend in retailing – perhaps as a response to the difficult trading conditions.
Posted in branding, design, marketing, retail | 1 Comment »
After five years in which Social Media was ‘flavour of the month’ could we be seeing the return of traditional advertising as a key Marketing tool?
Early in March, ITV reported a 16% increase in advertising revenue in 2010 and is on track to be 12% up in the first quarter of 2011.
Meanwhile, over at WPP advertising industry giant [...]
Posted in Advertising, branding, marketing | 1 Comment »
M&S boss Marc Bolland’s new business plan plans a move away from the M&S brand with labels such as Per Una defining a collection to a stable of brands with independent identities under an M&S master brand.
M&S is not Selfridges or Debenhams so perhaps the success of Per Una (created by the carismatic George Davies) as a sub-brand should not blind the management to their core market.
It could be disasterous if M&S became a poor department store rather than the great middle-market, single brand retailer it once was.
Posted in branding, marketing, re-branding | 2 Comments »
Brand Obama appears to be in trouble. Buy why? Maybe Obama should have understood that a brand must deliver what it promises.
Posted in PR, Uncategorized, branding, marketing, public relations, re-branding | 3 Comments »
Marketers are sometimes scornful of large corporations lending their name to promotions and events that really do add value to the brand.
But in the case of Red Bull and the Cliff Diving World Series 2010 such criticism does not apply. In fact, it is a case study on how to get it right!
Posted in PR, branding, marketing, public relations, travel | No Comments »
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