The news that supermarket giant Tesco has launched a range of premium own label products with branding that is not immediately recognisable – such as ChokaBlok ice cream and Lathams dry dog food – has caused a great stir in the media.
Maybe we are seeing the beginning of a trend in retailing – perhaps as a response to the difficult trading conditions.
Posted in branding, design, marketing, retail | 1 Comment »
At the recent Google Zeitgeist conference in Hertfordshire, UK Chancellor George Osborne announced that schoolchildren will be taught to design apps for smartphones through a deal with Blackberry.
While this is a laudable objective, however creative the people – and the UK’s techies are highly creative – being clever is not enough.
What young entrepreneurs need is cash to start and grow businesses – something the UK banks are strangely reluctant to provide, in spite of threats by the Government if the High Street banks do not increase their lending.
Posted in Entrepreneurship, facebook, social media | 2 Comments »
In the happy afterglow of the recent (British) Royal Wedding, commentators are already talking about the ‘re-branding’ of the Royal Family and how the young couple seemed to have brought a new ‘lightness and humour’ to what could have been very formal and ’stuffy’ occasion.
But, as every marketer knows, a successful re-brand is more than merely changing a logo or designing a new website – or in this case putting on a noticeably lighthearted major event
Posted in branding, marketing, re-branding | 5 Comments »
After five years in which Social Media was ‘flavour of the month’ could we be seeing the return of traditional advertising as a key Marketing tool?
Early in March, ITV reported a 16% increase in advertising revenue in 2010 and is on track to be 12% up in the first quarter of 2011.
Meanwhile, over at WPP advertising industry giant [...]
Posted in Advertising, branding, marketing | 1 Comment »
M&S boss Marc Bolland’s new business plan plans a move away from the M&S brand with labels such as Per Una defining a collection to a stable of brands with independent identities under an M&S master brand.
M&S is not Selfridges or Debenhams so perhaps the success of Per Una (created by the carismatic George Davies) as a sub-brand should not blind the management to their core market.
It could be disasterous if M&S became a poor department store rather than the great middle-market, single brand retailer it once was.
Posted in branding, marketing, re-branding | 3 Comments »
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