It was very noticeable that during the riots in August, the retailers that suffered the most – such as JD Sports – were those that had positioned themselves as a desirable, aspirational brand for the under 25s.
We may well see a radical ‘repositioning’ of some brands in the near future.
Posted in PR, branding, marketing, public relations, re-branding, retail | No Comments »
Marketers often tell clients that they should ‘live the brand’. This is fine when the values of the brand are positive but the reverse may be true if the values are negative.
Posted in PR, branding, marketing, public relations, re-branding | No Comments »
The news that supermarket giant Tesco has launched a range of premium own label products with branding that is not immediately recognisable – such as ChokaBlok ice cream and Lathams dry dog food – has caused a great stir in the media.
Maybe we are seeing the beginning of a trend in retailing – perhaps as a response to the difficult trading conditions.
Posted in branding, design, marketing, retail | 1 Comment »
At the recent Google Zeitgeist conference in Hertfordshire, UK Chancellor George Osborne announced that schoolchildren will be taught to design apps for smartphones through a deal with Blackberry.
While this is a laudable objective, however creative the people – and the UK’s techies are highly creative – being clever is not enough.
What young entrepreneurs need is cash to start and grow businesses – something the UK banks are strangely reluctant to provide, in spite of threats by the Government if the High Street banks do not increase their lending.
Posted in Entrepreneurship, facebook, social media | 2 Comments »
In the happy afterglow of the recent (British) Royal Wedding, commentators are already talking about the ‘re-branding’ of the Royal Family and how the young couple seemed to have brought a new ‘lightness and humour’ to what could have been very formal and ’stuffy’ occasion.
But, as every marketer knows, a successful re-brand is more than merely changing a logo or designing a new website – or in this case putting on a noticeably lighthearted major event
Posted in branding, marketing, re-branding | 5 Comments »
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