Privacy in social media – an impossible dream?

January 31st, 2012

The issue of privacy in social media is becoming a very ‘hot’ topic. Recently, emails have been whizzing around about LinkedIn changing their terms and conditions so that – unless you opt out – people could be used in their adverts without their knowledge.
Then yesterday this message came from Google:
“We’re getting rid of over 60 different privacy [...]

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Posted in Media, Uncategorized, facebook, marketing, personal networking, social media | No Comments »

Crunch time for Apple?

October 31st, 2011

The recent sad death of Steve Jobs robbed the world of an amazing man, regardless of whether one loves the iPhone, the iPad or the Mac.

The question now is how Apple will survive his loss.

At the moment Apple products are flavour of the month but the test will come with the next new product launch.

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Posted in Uncategorized, branding, marketing, profits, retail, sales | No Comments »

Delivering on the promise – what Obama should have learned from Marketers

October 31st, 2010

Brand Obama appears to be in trouble. Buy why? Maybe Obama should have understood that a brand must deliver what it promises.

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Posted in PR, Uncategorized, branding, marketing, public relations, re-branding | 3 Comments »

Social Media 2.0 – it’s is the message not the medium

March 18th, 2010

Social Media appears to be now stabilising as a Marketing channel with the six key players e.g. Facebook, YouTube, Flickr, Google, LinkedIn and Twitter consolidating their position in the marketplace.

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Posted in CRM, PR, Uncategorized, branding, facebook, marketing, public relations, social media, twitter | 1 Comment »