Social media was created in an atmosphere of openness and welcome feedback. If the message is going to be manipulated by the platform owners then the whole premise on which social media has been established – and flourished – may be in jeopardy.
Posted in marketing, social media, twitter | No Comments »
Social Media appears to be now stabilising as a Marketing channel with the six key players e.g. Facebook, YouTube, Flickr, Google, LinkedIn and Twitter consolidating their position in the marketplace.
Posted in CRM, PR, Uncategorized, branding, facebook, marketing, public relations, social media, twitter | 1 Comment »
On Monday I had the pleasure of co-presenting a short seminar on using social media tools to a forum of high-powered executive job-seekers
While some of the audience wholeheartedly grasped the opportunities presented by blogging, Twitter and Facebook, it is fair to say that a number were less convinced.
When we explained that many major companies (and [...]
Posted in executives, job-hunting, marketing, social media, twitter | No Comments »
As a marketer, I love the opportunities that social media platforms have brought to businesses of all sizes.
I enthusiastically embrace all the new social media tools and we encourage our clients to use them too – where appropriate.
Just because a tool exists does not mean that a business has to use it!
Twitter is a case [...]
Posted in CRM, marketing, twitter | 3 Comments »
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