Branding with wings – the Red Bull way

May 25th, 2010

Marketers are sometimes scornful of large corporations lending their name to promotions and events that really do add value to the brand.

But in the case of Red Bull and the Cliff Diving World Series 2010 such criticism does not apply. In fact, it is a case study on how to get it right!

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Posted in PR, branding, marketing, public relations, travel | No Comments »

Will Ryanair lose market share through lack of brand loyalty?

October 22nd, 2009

The recent Panorama documentary on the Irish carrier highlighted all the reasons why the airline has grown so fast over the last few years: cheap fares, an excellent arrival record, new planes etc.
A record 3.8m people viewed the programme (an increase of 1m on average viewing figures) and in the opinion of ‘heavyweight’ PR experts [...]

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Posted in Ryanair, branding, marketing, travel | 2 Comments »