Re-branding – not done in two days!

May 19th, 2009

Is it just me or is this 2009 series of The Apprentice dragging somewhat? I do not seem to have the same interest in the outcome as I did during the previous three series.
The most recent task was to re-brand the seaside town of Margate. One team (Ignite) opted for marketing Margate to families – [...]

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Posted in The Apprentice, branding, marketing, re-branding | No Comments »

A creative Apprentice?

April 23rd, 2009

Last night Kimberley Jones (the Marketing Consultant) was fired from the current series of The Apprentice for a poorly managed and conceived launch of a cereal brand.
The candidates had to create a cereal brand, a character, design packaging, put together a marketing campaign and film a TV advert.
While Kimberley had problems with Philip Taylor and [...]

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Posted in Apprentice, The Apprentice, design, marketing | 1 Comment »