The recent sad death of Steve Jobs robbed the world of an amazing man, regardless of whether one loves the iPhone, the iPad or the Mac.
The question now is how Apple will survive his loss.
At the moment Apple products are flavour of the month but the test will come with the next new product launch.
Posted in Uncategorized, branding, marketing, profits, retail, sales | No Comments »
Could the current environment of austerity – higher petrol costs, rising food bills etc – lead to a change in shopping habits?
The current Co-operative television advert features a husband appealing to his wife for relaxing Saturdays rather than the usual trip to the supermarket that involves waiting in queues etc. He ends with the exhortation to [...]
Posted in Advertising, marketing, retail, sales | 1 Comment »
Do corporations understand the concept of the lifetime value of a customer? They should but recent ‘battles’ with Vodafone and British Telecom make us doubt it!
Posted in CRM, management, marketing, profits, sales | No Comments »
Occasionally a product arrives that changes the marketplace for ever.
Arguably Apple’s iPhone has changed the mobile phone market while their iPad has ended the dominance of the netbook and laptop for working on the move. Certainly their iPod changed the music industry for ever.
Yet it is Amazon’s Kindle (ebook reader) that may prove to have the most far-reaching affects. It may herald the end of the printed book and traditional publishing.
Posted in branding, design, marketing, retail, sales | 1 Comment »
A trip along Oxford Street yesterday at lunchtime showed in ‘real time’ the shift in retail spending.
The street was very crowded with shoppers, many of them tourists from France and Italy or from Eastern Europe, enjoying the reduction in sterling’s value.
Yet many of the lunchtime shoppers were clely locals who had ‘escaped’ from nearby offices [...]
Posted in CRM, marketing, retail, sales | No Comments »
Contact Us
Home