Will Ryanair lose market share through lack of brand loyalty?

October 22nd, 2009

The recent Panorama documentary on the Irish carrier highlighted all the reasons why the airline has grown so fast over the last few years: cheap fares, an excellent arrival record, new planes etc.
A record 3.8m people viewed the programme (an increase of 1m on average viewing figures) and in the opinion of ‘heavyweight’ PR experts [...]

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Posted in Ryanair, branding, marketing, travel | 2 Comments »