The news that supermarket giant Tesco has launched a range of premium own label products with branding that is not immediately recognisable – such as ChokaBlok ice cream and Lathams dry dog food – has caused a great stir in the media.
Maybe we are seeing the beginning of a trend in retailing – perhaps as a response to the difficult trading conditions.
Posted in branding, design, marketing, retail | 1 Comment »
Could the current environment of austerity – higher petrol costs, rising food bills etc – lead to a change in shopping habits?
The current Co-operative television advert features a husband appealing to his wife for relaxing Saturdays rather than the usual trip to the supermarket that involves waiting in queues etc. He ends with the exhortation to [...]
Posted in Advertising, marketing, retail, sales | 1 Comment »
With the the launch of the third part of the history of Aleksandr Orlov’s family (The Steeets of Ambitiousness ) comes the rumour that there may be a full-length movie in due course. Could an advertising concept become a stand-alone character?
Posted in PR, branding, design, management, retail | 2 Comments »
Occasionally a product arrives that changes the marketplace for ever.
Arguably Apple’s iPhone has changed the mobile phone market while their iPad has ended the dominance of the netbook and laptop for working on the move. Certainly their iPod changed the music industry for ever.
Yet it is Amazon’s Kindle (ebook reader) that may prove to have the most far-reaching affects. It may herald the end of the printed book and traditional publishing.
Posted in branding, design, marketing, retail, sales | 1 Comment »
A trip along Oxford Street yesterday at lunchtime showed in ‘real time’ the shift in retail spending.
The street was very crowded with shoppers, many of them tourists from France and Italy or from Eastern Europe, enjoying the reduction in sterling’s value.
Yet many of the lunchtime shoppers were clely locals who had ‘escaped’ from nearby offices [...]
Posted in CRM, marketing, retail, sales | No Comments »
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