CERCO

Branding the politicians: Sarah Palin and David Cameron

April 6th, 2010

On the day that a long-awaited UK General Election is called, two very different politicians have been branding themselves. Each has lessons for marketers and businesspeople generally.

Firstly, Sarah Palin

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Posted in branding, marketing, re-branding | 34 Comments »

Re-branding – not done in two days!

May 19th, 2009

Is it just me or is this 2009 series of The Apprentice dragging somewhat? I do not seem to have the same interest in the outcome as I did during the previous three series.
The most recent task was to re-brand the seaside town of Margate. One team (Ignite) opted for marketing Margate to families – [...]

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Posted in The Apprentice, branding, marketing, re-branding | No Comments »