It was very noticeable that during the riots in August, the retailers that suffered the most – such as JD Sports – were those that had positioned themselves as a desirable, aspirational brand for the under 25s.
We may well see a radical ‘repositioning’ of some brands in the near future.
Posted in PR, branding, marketing, public relations, re-branding, retail | No Comments »
Marketers often tell clients that they should ‘live the brand’. This is fine when the values of the brand are positive but the reverse may be true if the values are negative.
Posted in PR, branding, marketing, public relations, re-branding | No Comments »
In the happy afterglow of the recent (British) Royal Wedding, commentators are already talking about the ‘re-branding’ of the Royal Family and how the young couple seemed to have brought a new ‘lightness and humour’ to what could have been very formal and ’stuffy’ occasion.
But, as every marketer knows, a successful re-brand is more than merely changing a logo or designing a new website – or in this case putting on a noticeably lighthearted major event
Posted in branding, marketing, re-branding | 5 Comments »
M&S boss Marc Bolland’s new business plan plans a move away from the M&S brand with labels such as Per Una defining a collection to a stable of brands with independent identities under an M&S master brand.
M&S is not Selfridges or Debenhams so perhaps the success of Per Una (created by the carismatic George Davies) as a sub-brand should not blind the management to their core market.
It could be disasterous if M&S became a poor department store rather than the great middle-market, single brand retailer it once was.
Posted in branding, marketing, re-branding | 2 Comments »
Brand Obama appears to be in trouble. Buy why? Maybe Obama should have understood that a brand must deliver what it promises.
Posted in PR, Uncategorized, branding, marketing, public relations, re-branding | 3 Comments »
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