Marketers are sometimes scornful of large corporations lending their name to promotions and events that really do add value to the brand.
But in the case of Red Bull and the Cliff Diving World Series 2010 such criticism does not apply. In fact, it is a case study on how to get it right!
Posted in PR, branding, marketing, public relations, travel | No Comments »
Social Media appears to be now stabilising as a Marketing channel with the six key players e.g. Facebook, YouTube, Flickr, Google, LinkedIn and Twitter consolidating their position in the marketplace.
Posted in CRM, PR, Uncategorized, branding, facebook, marketing, public relations, social media, twitter | 1 Comment »
Listening to a recent Radio 4 Today programme interview with Geoff Cooper CEO of Wickes (and the Travis Perkins Group) it appeared that company was well-placed to ride out the current recession.
He was later quoted as saying ” We took early action in 2008 to deal with the increasingly tough trading environment and have set [...]
Posted in CRM, management, marketing, profits, public relations, sales | 1 Comment »
This morning Simon Fox, CEO of HMV Group, was featured on the Radio 4 Today programme explaining his group’s Christmas figures.
Amongst the information discussed, he mentioned that sales of travel books were down yet sales of celebrity memoirs ‘held up well’. He sounded quite surprised by the fact.
This leads one to consider why one would [...]
Posted in PR, marketing, public relations | 1 Comment »
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