It was very noticeable that during the riots in August, the retailers that suffered the most – such as JD Sports – were those that had positioned themselves as a desirable, aspirational brand for the under 25s.
We may well see a radical ‘repositioning’ of some brands in the near future.
Posted in PR, branding, marketing, public relations, re-branding, retail | No Comments »
Marketers often tell clients that they should ‘live the brand’. This is fine when the values of the brand are positive but the reverse may be true if the values are negative.
Posted in PR, branding, marketing, public relations, re-branding | No Comments »
Last month’s blog about the Lifetime Value of a Customer has resonated with a number of clients and contacts so clearly others are unhappy at the way that they are being treated by large companies.
Customers have long memories and in the age of wide consumer choice corporations should remember that!
Our ‘battles’ have continued during December, [...]
Posted in CRM, PR, public relations | 1 Comment »
Brand Obama appears to be in trouble. Buy why? Maybe Obama should have understood that a brand must deliver what it promises.
Posted in PR, Uncategorized, branding, marketing, public relations, re-branding | 3 Comments »
Marketers are sometimes scornful of large corporations lending their name to promotions and events that really do add value to the brand.
But in the case of Red Bull and the Cliff Diving World Series 2010 such criticism does not apply. In fact, it is a case study on how to get it right!
Posted in PR, branding, marketing, public relations, travel | No Comments »
Contact Us
Home