The recent sad death of Steve Jobs robbed the world of an amazing man, regardless of whether one loves the iPhone, the iPad or the Mac.
The question now is how Apple will survive his loss.
At the moment Apple products are flavour of the month but the test will come with the next new product launch.
Posted in Uncategorized, branding, marketing, profits, retail, sales | No Comments »
The term Fashionista has been applied for some time to those who follow fashion, if not slavishly then devoted.
However, there is a new kid on the block – the Refashionista, those who buy exclusively vintage or secondhand clothes and adapt them to current looks.
Posted in profits, retail | No Comments »
Do corporations understand the concept of the lifetime value of a customer? They should but recent ‘battles’ with Vodafone and British Telecom make us doubt it!
Posted in CRM, management, marketing, profits, sales | No Comments »
Listening to a recent Radio 4 Today programme interview with Geoff Cooper CEO of Wickes (and the Travis Perkins Group) it appeared that company was well-placed to ride out the current recession.
He was later quoted as saying ” We took early action in 2008 to deal with the increasingly tough trading environment and have set [...]
Posted in CRM, management, marketing, profits, public relations, sales | 1 Comment »
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