November 30th, 2011
Over the last few weeks celebrities and well known figures of every political hue – from Hugh Grant to Alaistair Campbell have been giving evidence to the Leveson enquiry on phone hacking and standards in journalism.
Yet it will probably not be the celebrities or the spin doctors – despite their righteous indignation – who force a lasting change in our privacy laws.
It will be the ‘ordinary’ people like the Dowler family or Chris Jefferies (Jo Yeates’ Bristol landlord) whose lives were adversely affected forever by the actions of the media, who will finally bring about a sea-change in our laws
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Posted in Media, PR | No Comments »
August 31st, 2011
It was very noticeable that during the riots in August, the retailers that suffered the most – such as JD Sports – were those that had positioned themselves as a desirable, aspirational brand for the under 25s.
We may well see a radical ‘repositioning’ of some brands in the near future.
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Posted in PR, branding, marketing, public relations, re-branding, retail | No Comments »
July 31st, 2011
Marketers often tell clients that they should ‘live the brand’. This is fine when the values of the brand are positive but the reverse may be true if the values are negative.
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Posted in PR, branding, marketing, public relations, re-branding | No Comments »
December 28th, 2010
Last month’s blog about the Lifetime Value of a Customer has resonated with a number of clients and contacts so clearly others are unhappy at the way that they are being treated by large companies.
Customers have long memories and in the age of wide consumer choice corporations should remember that!
Our ‘battles’ have continued during December, [...]
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Posted in CRM, PR, public relations | 1 Comment »
October 31st, 2010
Brand Obama appears to be in trouble. Buy why? Maybe Obama should have understood that a brand must deliver what it promises.
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Posted in PR, Uncategorized, branding, marketing, public relations, re-branding | 3 Comments »
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