February 27th, 2011
M&S boss Marc Bolland’s new business plan plans a move away from the M&S brand with labels such as Per Una defining a collection to a stable of brands with independent identities under an M&S master brand.
M&S is not Selfridges or Debenhams so perhaps the success of Per Una (created by the carismatic George Davies) as a sub-brand should not blind the management to their core market.
It could be disasterous if M&S became a poor department store rather than the great middle-market, single brand retailer it once was.
read more »
Posted in branding, marketing, re-branding | 3 Comments »
January 31st, 2011
Could the current environment of austerity – higher petrol costs, rising food bills etc – lead to a change in shopping habits?
The current Co-operative television advert features a husband appealing to his wife for relaxing Saturdays rather than the usual trip to the supermarket that involves waiting in queues etc. He ends with the exhortation to [...]
read more »
Posted in Advertising, marketing, retail, sales | 1 Comment »
November 30th, 2010
Do corporations understand the concept of the lifetime value of a customer? They should but recent ‘battles’ with Vodafone and British Telecom make us doubt it!
read more »
Posted in CRM, management, marketing, profits, sales | No Comments »
October 31st, 2010
Brand Obama appears to be in trouble. Buy why? Maybe Obama should have understood that a brand must deliver what it promises.
read more »
Posted in PR, Uncategorized, branding, marketing, public relations, re-branding | 3 Comments »
September 30th, 2010
Social media was created in an atmosphere of openness and welcome feedback. If the message is going to be manipulated by the platform owners then the whole premise on which social media has been established – and flourished – may be in jeopardy.
read more »
Posted in marketing, social media, twitter | No Comments »
Contact Us
Home 