January 31st, 2012
The issue of privacy in social media is becoming a very ‘hot’ topic. Recently, emails have been whizzing around about LinkedIn changing their terms and conditions so that – unless you opt out – people could be used in their adverts without their knowledge.
Then yesterday this message came from Google:
“We’re getting rid of over 60 different privacy [...]
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Posted in Media, Uncategorized, facebook, marketing, personal networking, social media | No Comments »
December 31st, 2011
While the media and fashion journalists may get excited by Catherine Middleton’s wearing of middle market labels such as Reiss and Zara, the truth is that the middle ground of retailing is a very dangerous place to be right now.
Luxury brands are doing very well – witness the recent success of Burberry – while the pound [...]
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Posted in branding, marketing, retail | No Comments »
October 31st, 2011
The recent sad death of Steve Jobs robbed the world of an amazing man, regardless of whether one loves the iPhone, the iPad or the Mac.
The question now is how Apple will survive his loss.
At the moment Apple products are flavour of the month but the test will come with the next new product launch.
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Posted in Uncategorized, branding, marketing, profits, retail, sales | No Comments »
August 31st, 2011
It was very noticeable that during the riots in August, the retailers that suffered the most – such as JD Sports – were those that had positioned themselves as a desirable, aspirational brand for the under 25s.
We may well see a radical ‘repositioning’ of some brands in the near future.
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Posted in PR, branding, marketing, public relations, re-branding, retail | No Comments »
July 31st, 2011
Marketers often tell clients that they should ‘live the brand’. This is fine when the values of the brand are positive but the reverse may be true if the values are negative.
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Posted in PR, branding, marketing, public relations, re-branding | No Comments »
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