Do corporations understand the concept of the lifetime value of a customer? They should but recent ‘battles’ with Vodafone and British Telecom make us doubt it!
Posted in CRM, management, marketing, profits, sales | No Comments »
With the the launch of the third part of the history of Aleksandr Orlov’s family (The Steeets of Ambitiousness ) comes the rumour that there may be a full-length movie in due course. Could an advertising concept become a stand-alone character?
Posted in PR, branding, design, management, retail | 2 Comments »
Listening to a recent Radio 4 Today programme interview with Geoff Cooper CEO of Wickes (and the Travis Perkins Group) it appeared that company was well-placed to ride out the current recession.
He was later quoted as saying ” We took early action in 2008 to deal with the increasingly tough trading environment and have set [...]
Posted in CRM, management, marketing, profits, public relations, sales | 1 Comment »
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