The news that supermarket giant Tesco has launched a range of premium own label products with branding that is not immediately recognisable – such as ChokaBlok ice cream and Lathams dry dog food – has caused a great stir in the media.
Maybe we are seeing the beginning of a trend in retailing – perhaps as a response to the difficult trading conditions.
Posted in branding, design, marketing, retail | 1 Comment »
With the the launch of the third part of the history of Aleksandr Orlov’s family (The Steeets of Ambitiousness ) comes the rumour that there may be a full-length movie in due course. Could an advertising concept become a stand-alone character?
Posted in PR, branding, design, management, retail | 2 Comments »
Occasionally a product arrives that changes the marketplace for ever.
Arguably Apple’s iPhone has changed the mobile phone market while their iPad has ended the dominance of the netbook and laptop for working on the move. Certainly their iPod changed the music industry for ever.
Yet it is Amazon’s Kindle (ebook reader) that may prove to have the most far-reaching affects. It may herald the end of the printed book and traditional publishing.
Posted in branding, design, marketing, retail, sales | 1 Comment »
Last night Kimberley Jones (the Marketing Consultant) was fired from the current series of The Apprentice for a poorly managed and conceived launch of a cereal brand.
The candidates had to create a cereal brand, a character, design packaging, put together a marketing campaign and film a TV advert.
While Kimberley had problems with Philip Taylor and [...]
Posted in Apprentice, The Apprentice, design, marketing | 1 Comment »
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