Retail marketing winners – value and premium

March 12th, 2009

A trip along Oxford Street yesterday at lunchtime showed in ‘real time’ the shift in retail spending.
The street was very crowded with shoppers, many of them tourists from France and Italy or from Eastern Europe, enjoying the reduction in sterling’s value.
Yet many of the lunchtime shoppers were clely locals who had ‘escaped’ from nearby offices [...]

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Posted in CRM, marketing, retail, sales | No Comments »

High staff ‘churn’ as a business model? The Wickes approach

February 28th, 2009

Listening to a recent Radio 4 Today programme interview with Geoff Cooper CEO of Wickes (and the Travis Perkins Group) it appeared that company was well-placed to ride out the current recession.
He was later quoted as saying ” We took early action in 2008 to deal with the increasingly tough trading environment and have set [...]

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Posted in CRM, management, marketing, profits, public relations, sales | 1 Comment »

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