Last month’s blog about the Lifetime Value of a Customer has resonated with a number of clients and contacts so clearly others are unhappy at the way that they are being treated by large companies.
Customers have long memories and in the age of wide consumer choice corporations should remember that!
Our ‘battles’ have continued during December, [...]
Posted in CRM, PR, public relations | 1 Comment »
Do corporations understand the concept of the lifetime value of a customer? They should but recent ‘battles’ with Vodafone and British Telecom make us doubt it!
Posted in CRM, management, marketing, profits, sales | No Comments »
Social Media appears to be now stabilising as a Marketing channel with the six key players e.g. Facebook, YouTube, Flickr, Google, LinkedIn and Twitter consolidating their position in the marketplace.
Posted in CRM, PR, Uncategorized, branding, facebook, marketing, public relations, social media, twitter | 1 Comment »
As a marketer, I love the opportunities that social media platforms have brought to businesses of all sizes.
I enthusiastically embrace all the new social media tools and we encourage our clients to use them too – where appropriate.
Just because a tool exists does not mean that a business has to use it!
Twitter is a case [...]
Posted in CRM, marketing, twitter | 3 Comments »
A trip along Oxford Street yesterday at lunchtime showed in ‘real time’ the shift in retail spending.
The street was very crowded with shoppers, many of them tourists from France and Italy or from Eastern Europe, enjoying the reduction in sterling’s value.
Yet many of the lunchtime shoppers were clely locals who had ‘escaped’ from nearby offices [...]
Posted in CRM, marketing, retail, sales | No Comments »
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