With the the launch of the third part of the history of Aleksandr Orlov’s family (The Steeets of Ambitiousness ) comes the rumour that there may be a full-length movie in due course. Could an advertising concept become a stand-alone character?
Posted in PR, branding, design, management, retail | 2 Comments »
Occasionally a product arrives that changes the marketplace for ever.
Arguably Apple’s iPhone has changed the mobile phone market while their iPad has ended the dominance of the netbook and laptop for working on the move. Certainly their iPod changed the music industry for ever.
Yet it is Amazon’s Kindle (ebook reader) that may prove to have the most far-reaching affects. It may herald the end of the printed book and traditional publishing.
Posted in branding, design, marketing, retail, sales | 1 Comment »
Marketers are sometimes scornful of large corporations lending their name to promotions and events that really do add value to the brand.
But in the case of Red Bull and the Cliff Diving World Series 2010 such criticism does not apply. In fact, it is a case study on how to get it right!
Posted in PR, branding, marketing, public relations, travel | No Comments »
On the day that a long-awaited UK General Election is called, two very different politicians have been branding themselves. Each has lessons for marketers and businesspeople generally.
Firstly, Sarah Palin
Posted in branding, marketing, re-branding | 34 Comments »
Social Media appears to be now stabilising as a Marketing channel with the six key players e.g. Facebook, YouTube, Flickr, Google, LinkedIn and Twitter consolidating their position in the marketplace.
Posted in CRM, PR, Uncategorized, branding, facebook, marketing, public relations, social media, twitter | 1 Comment »
Contact Us
Home