April 30th, 2011
In the happy afterglow of the recent (British) Royal Wedding, commentators are already talking about the ‘re-branding’ of the Royal Family and how the young couple seemed to have brought a new ‘lightness and humour’ to what could have been very formal and ’stuffy’ occasion.
But, as every marketer knows, a successful re-brand is more than merely changing a logo or designing a new website – or in this case putting on a noticeably lighthearted major event
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Posted in branding, marketing, re-branding | 5 Comments »
March 30th, 2011
After five years in which Social Media was ‘flavour of the month’ could we be seeing the return of traditional advertising as a key Marketing tool?
Early in March, ITV reported a 16% increase in advertising revenue in 2010 and is on track to be 12% up in the first quarter of 2011.
Meanwhile, over at WPP advertising industry giant [...]
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Posted in Advertising, branding, marketing | 1 Comment »
February 27th, 2011
M&S boss Marc Bolland’s new business plan plans a move away from the M&S brand with labels such as Per Una defining a collection to a stable of brands with independent identities under an M&S master brand.
M&S is not Selfridges or Debenhams so perhaps the success of Per Una (created by the carismatic George Davies) as a sub-brand should not blind the management to their core market.
It could be disasterous if M&S became a poor department store rather than the great middle-market, single brand retailer it once was.
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Posted in branding, marketing, re-branding | 2 Comments »
October 31st, 2010
Brand Obama appears to be in trouble. Buy why? Maybe Obama should have understood that a brand must deliver what it promises.
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Posted in PR, Uncategorized, branding, marketing, public relations, re-branding | 3 Comments »
August 31st, 2010
With the the launch of the third part of the history of Aleksandr Orlov’s family (The Steeets of Ambitiousness ) comes the rumour that there may be a full-length movie in due course. Could an advertising concept become a stand-alone character?
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Posted in PR, branding, design, management, retail | 2 Comments »
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