Could 2011 see the return of advertising?

March 30th, 2011

After five years in which Social Media was ‘flavour of the month’ could we be seeing the return of traditional advertising as a key Marketing tool?
Early in March, ITV reported a 16% increase in advertising revenue in 2010 and is on track to be 12% up in the first quarter of 2011.
Meanwhile, over at WPP advertising industry giant [...]

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Posted in Advertising, branding, marketing | 1 Comment »

Shop as you go – a retail revolution?

January 31st, 2011

Could the current environment of austerity – higher petrol costs, rising food bills etc – lead to a change in shopping habits?
The current Co-operative television advert features a husband appealing to his wife for relaxing Saturdays rather than the usual trip to the supermarket that involves waiting in queues etc. He ends with the exhortation to [...]

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Posted in Advertising, marketing, retail, sales | 1 Comment »