Tesco’s new venture brands – genius or disaster?

June 30th, 2011

The news that supermarket giant Tesco has launched a range of premium own label products with branding that is not immediately recognisable – such as ChokaBlok ice cream and Lathams dry dog food – has caused a great stir in the media.

Maybe we are seeing the beginning of a trend in retailing – perhaps as a response to the difficult trading conditions.

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Posted in branding, design, marketing, retail | 1 Comment »