Marks & Spencer’s new brand strategy – a stretch too far?

February 27th, 2011

M&S boss Marc Bolland’s new business plan plans a move away from the M&S brand with labels such as Per Una defining a collection to a stable of brands with independent identities under an M&S master brand.

M&S is not Selfridges or Debenhams so perhaps the success of Per Una (created by the carismatic George Davies) as a sub-brand should not blind the management to their core market.

It could be disasterous if M&S became a poor department store rather than the great middle-market, single brand retailer it once was.

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Posted in branding, marketing, re-branding | 2 Comments »