Will Aleksandr Orlov the Meerkat conquer the marketing world?

August 31st, 2010

With the the launch of the third part of the history of Aleksandr Orlov’s family  (The Streets of Ambitiousness ) comes the rumour that there may be a full-length movie in due course.

While Churchill’s nodding dog has been on tour and has even ’starred’ in Christmas pantomime last year and at Pontin’s this summer, a whole film of ‘oh yes’  would probably be too much!

Where agency VCCP have been so clever with the Meerkat marketing is that they have created a complete ‘back story’ for Aleksandr and his family so harnessing our sympathy  for the struggles of his ancestors and further engaging with us.

In the ‘Battle of Fearlessness’ advert (part two of the triology) there are great lines such as ‘its only a fur wound’ which make everyone laugh.

Like Wallace & Gromit , a film ‘(The Adventures of Aleksandr Orlov’? ) would be popular with all ages regardless of background.

Could Aleksandr be that rare being – a brand concept that started as an advert but becomes an entity independent of Comparethe market.com?

Now that would be subliminal advertising! Simples!

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2 Responses to “Will Aleksandr Orlov the Meerkat conquer the marketing world?”

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