CERCO

Social Media 2.0 – it’s is the message not the medium

Social Media appears to be now stabilising as a Marketing channel with the six key players e.g. Facebook, YouTube, Flickr, Google, LinkedIn and Twitter consolidating their position in the marketplace.

Obviously there are lots of other platforms – and new social media sites – but the main players continue to dominate the social media space.

That said, as the market stabilizes it is time to use the tools more strategically and concentrate on the message rather than the shiny new medium.

At Cerco we are increasingly being asked to devise a social media strategy for clients. Only this week we advised on the use of a private Twitter group for passing information around a group of multi-national and multi-discipline salespeople.

The client was astonished at the versatility of Twitter and how the real time information would supplement their intranet – all free of charge.

For an excellent article on Twitter best practice see: http://blog.spurinteractive.com/2010/03/07/twitter-best-practices-for-social-media-marketing/

Author Steve Latham makes the valid point that too many tweets are about me, my thoughts and my status.

If you are using Twitter for business, do not tell us that you are standing in a supermarket queue. Your (business audience) does not care.

We have recently witnessed two cases of ‘careless (Twitter) talk costing sales’ – to paraphrase the old WW2 saying.

In both cases the Twitterers forgot they had potential clients following them and made totally inappropriate comments, losing themselves future work and attracting much negative ‘buzz’.

So the old Marketing adage of the message being as important as the medium still holds good!

Posted in CRM, PR, Uncategorized, branding, facebook, marketing, public relations, social media, twitter | 1 Comment »