A creative Apprentice?

April 23rd, 2009

Last night Kimberley Jones (the Marketing Consultant) was fired from the current series of The Apprentice for a poorly managed and conceived launch of a cereal brand.
The candidates had to create a cereal brand, a character, design packaging, put together a marketing campaign and film a TV advert.
While Kimberley had problems with Philip Taylor and [...]

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Posted in Apprentice, The Apprentice, design, marketing | 1 Comment »

Twitter for executives

April 1st, 2009

On Monday I had the pleasure of co-presenting a short seminar on using social media tools to a forum of high-powered executive job-seekers
While some of the audience wholeheartedly grasped the opportunities presented by blogging, Twitter and Facebook, it is fair to say that a number were less convinced.
When we explained that many major companies (and [...]

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Posted in executives, job-hunting, marketing, social media, twitter | No Comments »