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Trouble with Twitter? Marketers use with care!
March 24th, 2009As a marketer, I love the opportunities that social media platforms have brought to businesses of all sizes.
I enthusiastically embrace all the new social media tools and we encourage our clients to use them too – where appropriate.
Just because a tool exists does not mean that a business has to use it!
Twitter is a case in point. Used correctly, it is a very powerful CRM tool. Used badly, it will make a company appear ridiculous.
For an amusing video that makes this point very well see http://www.dailymotion.com/video/x8puil_twouble-with-twitter-soustitre_creation
For an easy guide to Twitter (by the excellent Commoncraft) see http://www.youtube.com/watch?v=ddO9idmax0o
What do you mean by CRM tool ?
CRM stands for Customer Relationship Management. Twitter is being used by a number of major customers – such as Dell and British Airways – to keep in contact with their customers.
Happy to send you more information on Twitter if you would like it.
What’s trouble with Twitter?