Trouble with Twitter? Marketers use with care!

March 24th, 2009

As a marketer, I love the opportunities that social media platforms have brought to businesses of all sizes.
I enthusiastically embrace all the new social media tools and we encourage our clients to use them too – where appropriate.
Just because a tool exists does not mean that a business has to use it!
Twitter is a case [...]

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Posted in CRM, marketing, twitter | 3 Comments »

Retail marketing winners – value and premium

March 12th, 2009

A trip along Oxford Street yesterday at lunchtime showed in ‘real time’ the shift in retail spending.
The street was very crowded with shoppers, many of them tourists from France and Italy or from Eastern Europe, enjoying the reduction in sterling’s value.
Yet many of the lunchtime shoppers were clely locals who had ‘escaped’ from nearby offices [...]

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Posted in CRM, marketing, retail, sales | No Comments »