CERCO

Get marketing celebrity memoirs!

January 15th, 2009

This morning Simon Fox, CEO of HMV Group, was featured on the Radio 4 Today programme explaining his group’s Christmas figures.

Amongst the information discussed, he mentioned that sales of travel books were down yet sales of celebrity memoirs ‘held up well’. He sounded quite surprised by the fact.

This leads one to consider why one would buy the (ghost-written) memoir of a minor sports celebrity as a present rather than that lovely Lonely Planet book on the Galapagos Islands!

Is there a message here for marketers and PR experts? Has the travel book lost its allure in the face of the wealth of Z list autobiographies or have people stopped buying travel books in the winter as an instant ‘escape’ for themselves or their loved ones? Food for thought!

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